SNEAK PEEK OF THREE 2010 GIANT BICYCLES

Here are the stories of the development of three 2010 bikes that continue Giant’s tradition of industry-leading technological dominance. Check out the links below. Read the stories. And see first-look photos of the 2010 Giant Anthem X Advanced SL, Faith, and TT/Tri bicycles.

FAST FORWARD
The Anthem X Advanced SL: A convergence of speed, adventure and unconventional thinking
Adam Craig is not your average cross-country racer. A New England native whose first sport was alpine skiing, he lives to push boundaries. He experiments with equipment, descends like a demon, and racks up pro and national championship victories in multiple disciplines of the sport. While his competitors are resting their legs the day before a big cross-country event, Adam is out getting his thrills by racing (and winning) Super D races.

Adam’s spirit of flouting convention and pursuing new ways to ride faster—and have more fun—are etched into the DNA of Giant’s newest cross-country race bike, the prototype Anthem X Advanced SL. The merging of Giant’s award-winning Maestro suspension system and its unmatched capabilities in composite technology have resulted in the lightest, best-performing machine Adam has ever ridden…(MORE)


HAVE FAITH
One legend is born, another re-born
It took just a few minutes—and a 60-foot gap jump in the Utah desert—for Giant Mountain Bike Team rider Kurt Sorge to transform himself from up-and-coming freeride talent to international mountain bike star. Such is the clout of the Red Bull Rampage, arguably the most important freeride contest on the planet.

Last October, Kurt, just 19 at the time, pulled off one of the day’s sickest rides to score a second-place finish at the Red Bull Rampage. And as video footage of the young Canadian’s mind-blowing run went viral on the internet, astute viewers noticed something. When Kurt launched the massive canyon gap, he did so aboard a prototype Giant freeride bike.

Kurt has played a major role in the development of his newest backcountry weapon—an all-new freeride bike from Giant with a familiar name. 2010 marks the return of the Giant Faith….(MORE)


COMPETITION IMPROVES THE BREED
The making of the world’s fastest TT/Tri bike
The minute Giant’s radical prototype time trial bike hit the pro peloton last year, the competitive cycling world began buzzing about its distinctive design. Then came the wins. National titles, Tour de France podiums, world championships—the wind-cheating prototype has accomplished a lot in a very short time.

The latest version has incorporated the input of Team Rabobank as well as Ironman triathlete Timo Bracht. Subtle refinements from those first generation models have improved performance and enhanced the bike’s competitive advantages…(MORE)